SEO & Keywords

What is SEO?

SEO is the active practice of optimizing a web site by improving internal and external aspects of a website, blog or article in order to increase the traffic the site receives from search engines. Optimizing a web site for search engines requires a certain degree of skill and knowledge to be able to achieve ranking and recognition from the major search engines.

Why do I need SEO?

The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - ie. people who are looking for your products and visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Why can't the search engines figure out my site without SEO help?

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Whilst there are many free and not so free tools offering great results to help with your keyword research and marketing, the bottom line is that most of them just don't work. Or at least not enough to be of any great benefit to you. In todays competitive market you just have to have the right tools for this particular research otherwise you are just wasting your time, and I should know because I wasted an awful lot of mine before I got to this point. From my perspective there isn't any competition here in regard to who has the best tools, the best information and can teach you everything you need to know:

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The SEO Book Training Program consists of over 100 cross referencing online training modules that allow you to learn SEO one piece at a time. Many modules also include how to videos and other bonuses like spreadsheets of common keyword modifiers and an example of aligning keyword research data with site structure and on page optimization. As a value added service, they also offer an exclusive community forum where hundreds of webmasters offer each other helpful advice to build their websites and profits.

Their training program is used and recommended by independent web professionals, first time webmasters, and marketing professors across the nation.

Read the SEO Blog: Free Marketing Tips & Strategies

The SEO Book blog is one of the most widely read blogs about search, with over 1,000,000 monthly page views. Research from last year showed that more people read and trust SEO Book than Google's search engineer Matt Cutts.

Register today for a free account to comment on the blog, and receive other benefits like free access to premium content and private beta test new tools. If you write a blog you might want to read the Blogger's Guide to SEO.

Free SEO Tools to Help You Optimize Your Website

Free SEO tools allow you to create meta tags, perform keyword research, and spy on competitors with competitive research tools and link analysis tools. They offer neatly categorized links to best of breed professional level tools.

Try The Top 3 Free SEO Tools:

1. Seo Book Keyword Suggestion Tool: think of it as a meta keyword tool that allows you to access a wide array of keyword research tools. Offers a convenient data export option.
2. Rank Checker - the most popular rank checking application on the web, helping you track your rankings.
3. The SEO Toolbar: the number 1 competitive research tool in the SEO market.

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