Marketing Resources

Marketing Resources

In this area you will find information explaining resources, methodologies and terms that you need to be familiar with to develop and run your marketing business. Some will be more important than others but the more educated you are on the range of options available to you the better equipped you are to make informed choices. Whilst this section focuses on educating you on what these terms mean and how you use them you will also find quite a few links to the Tools section when I have found tools (including free ones) which can help you and save time running your business.

Core Resources

Below is a list of the core resources which will be covered in this section. Because of the range of information available on some of these topics I have just listed the main topic but quite a few such as blogging & marketing have subsets under them. (Note this will be expanded when new resources are identified or developed)

• Blogging
  Here you will find articles ranging from simple to advanced methods to use blogging for your campaigns.
• Books
  Here you will find reference to books that are actually useful as opposed to those that have a lot of written words but tell you nothing.
• Copywriting
  Why its important to have Killer copywriting and what does that mean?
•  Keywords
  Necessary for putting your message in front of people who are searching using particular keywords and phrases.
• Marketing
  Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer. So lets look at the best ways to do this.
•  Niches
  Definition of the term niche market and an explanation of how to capitalize on a niche market for affiliate marketers.
• Optin Email Lists
  Process of generating a list of email addresses for use in email campaigns.
• SEO
  As an Internet marketing strategy, SEO considers how search engines work and what people search for.
• Social Marketing
  Javascript popup / litebox utility, can be used for images, links, videos, websites, PDFs and much more.
• Traffic
  How to attract customers (traffic) to your site, blog or promotion.
• Videos
  A more recent method of attracting traffic is video producing.
• Viral Marketing
  You've probably heard of viral marketing, but what actually is it and how do viral marketing campaigns work?
• Websites
  One of the most asked questions in the online marketing world revolves around whether or not you need your own website to earn affiliate revenue.